These publication was designed by the British Government in 1939, when the Second World War was started. Its aim was motivational and it was focused on strengthen British people's morale in the event of a wartime disaster, such as mass bombing of major cities using high explosives and poison gas. Its distribution was limited, although more than 2,500,000 posters were produced, that is the reason why there were not well known at that time.
This publication came after other two which said: "Freedom Is In Peril. Defend It With All Your Might" y "Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory".
How does the last years "Boom" start?
Its re-discovery took place in the year 2000 ,when Stuart Manley and his wife Mary found an original copy and hung it at their workplace, Barter Books.
The poster was so successful that they started to commercialize it, big private companies realize how famous it was and began to use it as well ,and after that as you all know, it was being used as a decorative object.
From that moment, there had been many imitations and parodies of the famous poster, some talk about the most stupid topics, some are politically incorrect or protest.
This is how an original "Keep Calm and Carry On" looks like.
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